Blaze Pizza's new mobile-first loyalty program, developed in partnership with Thanx, eliminates the need for customers to scan receipts or remember passwords. Instead, guests can link their credit cards to automatically earn rewards with each purchase, simplifying the process and encouraging repeat visits. The program also offers personalised rewards, app-exclusive items, and potential merchandise drops, catering to both frequent diners and occasional visitors. (Image: Blaze Pizza)
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GLOIn the face of economic headwinds, Blaze Pizza is turning to innovative loyalty technology to maintain growth and customer engagement. The fast-casual pizza chain has introduced a revamped loyalty program and mobile app, aiming to enhance the customer experience and streamline operations.
A Seamless Loyalty Experience
Blaze Pizza’s new loyalty program, developed in partnership with Thanx, eliminates the need for customers to scan receipts or remember passwords. Instead, guests can link their credit cards to automatically earn rewards with each purchase, simplifying the process and encouraging repeat visits. The program also offers personalized rewards, app-exclusive items, and potential merchandise drops, catering to both frequent diners and occasional visitors.
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Image: Blaze Pizza
Strategic Expansion Amid Economic Pressures
Despite challenges in the fast-casual dining sector, Blaze Pizza is expanding its footprint, particularly in Georgia. With plans to open eight new locations in Fulton County, the company views this region as a strategic market for scaling operations and increasing brand awareness. CEO Beto Guajardo emphasizes the importance of creating economies of scale to enhance consumer awareness and drive trial and repeat business.
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Image: Blaze Pizza
Embracing Digital Innovation
The updated mobile app, also developed with Thanx, provides a more dynamic and rewarding experience for users. It allows for seamless in-store interactions, personalized offers, and exclusive content, all while reducing the need for Blaze Pizza to maintain a fully customized tech stack. This shift enables the company to quickly iterate and enhance digital offerings without incurring significant development costs.
Looking Ahead
With over 270 locations across 38 states and three countries, Blaze Pizza is poised for continued growth. The company’s focus on customer-centric technology and strategic expansion positions it to navigate economic challenges effectively. By prioritizing convenience, personalization, and digital innovation, Blaze Pizza aims to strengthen its market presence and deliver a superior dining experience to its customers.
Source: Blaze Pizza
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