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Home » Articles » Private: MercadoLibre to create cryptocurrency as part of loyalty program

LATIN AMERICA & CENTRAL AMERICA
MercadoLibre to create cryptocurrency as part of loyalty program

by GLO
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MercadoLibre Inc., South American e-commerce giant, announced  on August 18th 2022 the creation of a new cryptocurrency called MercadoCoin, which will be implemented in Brazil as part of its loyalty program. MercadoLibre told a news conference that clients will earn MercadoCoins as cashback when buying products on the e-commerce platform.…

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