GLO is pleased to announce the appointment of Jeffrey Goh to serve as Chairman of the Advisory Board. Jeffrey joins the board on 1 January 2023 as he steps down from his role as the Chief Executive Officer (“CEO”) of Star Alliance, moving to Gulf Air Group Holdings as CEO.
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GLOJeffrey brings a wealth of experience in loyalty, airlines and alliances. Jeffrey joined Star Alliance as its General Counsel in 2007 from IATA and succeeded as its CEO in 2017. During his tenor at Star Alliance, Jeffrey introduced the Connecting Partner Model in 2017 and the industry-first Intermodal Partner Model launched in July 2022 to strengthen its global network. He was also responsible for driving the digitalisation and automation of Star Alliance customer products and services including among others a digital connection service, a biometrics solution, improved ability of customers selecting seats on a multi-airline itinerary, and the automation of mileage accrual and redemption across the Alliance.
Jeffrey Goh said “I am excited to take on the role of Chairman for the Global Loyalty Organisation at this important juncture. The Global Loyalty sector has reached a turning point where innovation will add new perspectives to customer engagement. I look forward to taking an active part in shaping the discussion about the future of global loyalty and support the GLO community with my perspectives to drive value for all GLO’s stakeholders.”
