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Home » Articles » Private: Dynamic Yield (Israel): Mass personalization is not an oxymoron. It’s the future

Dynamic Yield (Israel): Mass personalization is not an oxymoron. It’s the future

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Source: Mastercard Why do some of our favorite websites act like it’s okay not to know us? “We’re different people — we have different interests, different hobbies, different things we care about,” says Ori Bauer, CEO of Dynamic Yield. “When we get to the digital world, there is no reason for…

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