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Kearney Consumer Institute: Consumer trading-down and trade-off behaviors during infaltion-driven recession

by GLO
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Today global management consulting firm Kearney's consumer think tank, the Kearney Consumer Institute (KCI), releases its Q1 2023 briefing on gifting, Should I stay or should I go? Redefining trading down, trading off, and consumer shopping decisions. The report looks into the nuanced trade-offs consumers are making in response to the…

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