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Home » Articles » Private: Bain & Co report: eroding loyalty among banking customers due to success of ancillary services of digital-native and neobanks

Bain & Co report: eroding loyalty among banking customers due to success of ancillary services of digital-native and neobanks

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Of the nearly 30,000 global consumers that Bain & Company recently surveyed, more than 70% said they are interested in having their primary bank use their personal data if it means their banking experiences will be more personalized. This is among the findings of Bain's 2023 "Customer Behavior and Loyalty…

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