EUROPE & UK

Kesko (Finland) has created a distinctive approach in Finland by merging a customer loyalty program with share ownership.

The loyalty program called K-Plussa is the most comprehensive in Finland and has 3.3 million active members. Kesko has introduced a unique way of combining customer loyalty and share ownership in Finland by launching the Shareholder's K-Plussa program. With this new initiative, Kesko is offering its Plussa program members who…