AIRLINES & ALLIANCES

Ramadan observance campaigns: 5 companies with strong Ramadan CX campaigns in UK

Currently, the global Muslim community of 1.8 billion people is observing Ramadan (from March 22 to April 21), during which fasting is obligatory from dawn until sunset. According to The New Muslim Report by Wunderman Thompson Intelligence from last year, a 1/3 of Muslim consumers claim to be more observant…