Trip.com Group’s Chief Executive Officer Jane Sun and Mr. Fahd Hamidaddin, Chief Executive Officer of the Saudi Tourism Authority have signed an MOU in Beijing, China. New partnership between Saudi Arabia and the Chinese tour company will see both parties will launch a series of joint marketing campaigns in global markets to drive awareness and attract tourists to the KSA through Chinese global platforms, such as Trip.com, Ctrip, and Travix.
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GLOTrip.com Group’s Chief Executive Officer Jane Sun and Mr. Fahd Hamidaddin, Chief Executive Officer of the Saudi Tourism Authority have signed an MOU in Beijing, China.
New partnership between Saudi Arabia and the Chinese tour company will see both parties will launch a series of joint marketing campaigns in global markets to drive awareness and attract tourists to the KSA through Chinese global platforms, such as Trip.com, Ctrip, and Travix.
Australia, China, Germany, Indonesia, Japan, Malaysia, Singapore, South Korea, and the United Kingdom are the target markets. While Trip.com has a significant presence in the United States, the press release about the partnership with Saudi Arabia did not mention it. The WTTC, headquartered in London, has a regional center in Riyadh.
Moreover, the two groups will undertake multiple programs to enhance their abilities and exchange information in different areas, such as electronic transaction systems, environmental responsibility, admission management, and education.
It is evident that tourism trends in China are changing. The MOU signed between Trip.com and the Saudi Tourism Authority will create fresh opportunities and may surprise some American WTTC members.
Mr. Fahd Hamidaddin said: “We are delighted to join hands with Trip.com Group to promote Saudi Arabian tourism across global markets. With Trip.com Group’s market capability and advanced technology, I believe the partnership will encourage and entice more visitors worldwide to Saudi Arabia and further enhance recovery in the global tourism sector.”
Ms Sun said: “We are excited to embark on this collaboration which will strengthen the tourism sector. Demand for international travel continues to grow, and signing this strategic MOU comes at an opportune time for both parties. Trip.com Group will leverage its marketing capabilities to showcase and promote the beauty and diverse range of experiences in Saudi Arabia, and strengthen the Kingdom’s positioning as a destination of choice.”
Jane Sun is also a World Travel and Tourism Council Executive Committee member and may be a candidate for the next chairman of WTTC.
