AIRLINES & ALLIANCES

Method Comms (USA) Study: Watch your Language: Think Like A Brand, Speak Like A Person

As macroeconomic challenges continue to loom, companies everywhere are considering how to achieve brand loyalty and long-term success. A new study, "Watch your Language: Think Like A Brand, Speak Like A Person," conducted by Method Communications, points to empathy as the solution. Method surveyed more than 2,000 Americans to better…