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Home » Articles » Private: PLAY Airlines (Iceland) is investigating novel technologies in order to realize their goal of creating an advanced digital onboard experience for passengers.

AIRLINES & ALLIANCES
PLAY Airlines (Iceland) is investigating novel technologies in order to realize their goal of creating an advanced digital onboard experience for passengers.

by GLO
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Icelandic budget airline PLAY started operating in June 2021 with a strong emphasis on digital technology as a central component of its business model. PLAY has designed innovative and customer-centric solutions aimed at enhancing the passenger experience and increasing ancillary revenue. PLAY is adopting a customer-centric approach to retailing and…

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