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Home » Articles » Private: Balancing act between digital innovation and customer trust crucial in Africa, says new report by Harvard Business Review Analytic Services with Mastercard

Balancing act between digital innovation and customer trust crucial in Africa, says new report by Harvard Business Review Analytic Services with Mastercard

by GLO
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A new report from Harvard Business Review Analytic Services with Mastercard details the importance for businesses across Africa to balance digital innovation and customer trust. The study explores the current business landscape through the lens of an increasingly young population, filled with consumers who prioritize brands with shared values and…

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