HOTELS & HOSPITALITY

Choice Hotels International (USA) Marks 15 Years Since Creating the ‘Soft Brand’ Segment with Ascend Hotel Collection

This year marks the 15th year since Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, launched the industry's soft brand segment with the introduction of the Ascend Hotel Collection. In the intervening 15 years, the soft brand segment has become one of the highest growth…