AIRLINES & ALLIANCES

JetBlue Rolls Out TrueBlue – Revamped Loyalty Program: Free Drinks, Early Boarding, Complimentary Helicopter Rides

JetBlue (Nasdaq: JBLU) today launched the new TrueBlue® loyalty program, offering members more value with the introduction of tiles, Perks You Pick™, expanded levels of Mosaic and more ways to earn perks and status than ever before. The program, announced last year, builds on TrueBlue’s award-winning features that customers have…