Hepsiburada's subscription service offers outstanding value to customers while driving retention and efficiency for the company
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GLOD-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces that Hepsiburada Premium, the platform’s paid subscription service, has passed 1 million subscribers in less than a year after its launch in July 2022.
Outstanding customer value
Hepsiburada Premium is priced at 14.90TRY (around 0.75USD) per month. Subscription offers customers access to a range of benefits, such as free delivery, free BluTV (a local streaming service) membership, 3% cashback, and special campaigns for Premium members.
Driving retention and efficiency
Nurturing customer loyalty is a key priority within Hepsiburada’s core commerce operations and Hepsiburada Premium is central to driving this, with loyalty program members tending to shop more often on the platform. In December 2022, Hepsiburada Premium subscribers placed orders on average 1.7 times the frequency of the same customers did prior to joining the program.
Hepsiburada CEO Nilhan Onal said: “Reaching 1 million subscribers for Hepsiburada Premium within a year of launch is testament to the category-leading customer value the service represents. Growing our subscriber base for Hepsiburada Premium is an important pillar of our strategy in 2023, driving retention and efficiency and hence profitable growth. We are delighted to nurture customer loyalty through best-in-class value.”
About Hepsiburada
Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 55 million members with over 160 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with approximately 100,000 merchants.
With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers’ daily lives. Hepsiburada’s e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada’s payment companion and “Buy-Now-Pay-Later” solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the ‘Technology Empowerment for Women Entrepreneurs’ programme in 2017, which has supported approximately 42,000 female entrepreneurs throughout Türkiye reach millions of customers with their products.
SOURCE Hepsiburada
