The partnership with the MICHELIN Guide Dubai feeds into the Mastercard’s passion-based marketing strategy.
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GLODubai, United Arab Emirates; 17 May 2023: As an official partner of the MICHELIN Guide Dubai 2023, Mastercard is offering culinary enthusiasts a chance to attend the MICHELIN Guide Ceremony and Gala Dinner event that will take place on 23 May 2023 at the iconic Atlantis The Royal hotel.
UAE residents have two opportunities to experience the day’s festivities as the MICHELIN Guide recognizes the best of the best in Dubai’s culinary scene. Entrants stand a chance to win tickets to the invite-only MICHELIN Guide Ceremony Dubai 2023, where they will witness the unveiling of this edition’s awardees. They also stand a chance to win passes to an exclusive gala dinner prepared by five international and local MICHELIN-starred restaurant chefs that evening.
Guests attending the exclusive ceremony will also get a chance to experience Mastercard’s immersive multi-sensorial installation at the event. The space will cater to all the senses and showcase Mastercard’s multisensory brand evolution, with ‘taste’ being interpreted by Alessio Pirozzi, Chef De Cuisine at one-MICHELIN-starred Torno Subito.
The partnership with the MICHELIN Guide Dubai feeds into the Mastercard’s passion-based marketing strategy. This iteration follows its sponsorship of the first-ever edition of the MICHELIN Guide Dubai and deepens its commitment to the UAE’s globally renowned culinary sector.
Entrants can win a seat at the table by participating on Mastercard MEA’s social media platforms by sharing why attending the events is Priceless to them.
