The 'Skip to Rewards' campaign showcases relatable scenarios that depict the difficulties that customers often encounter with conventional loyalty programs.
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GLORadisson Hotel Group has unveiled its latest marketing campaign called “Skip to Rewards,” which highlights the new perks available to members of the recently relaunched Radisson Rewards loyalty program.
The campaign cleverly uses the familiar “Skip Ad” button to demonstrate how members can bypass the usual hassles and quickly access the array of benefits now offered by Radisson Rewards. By doing so, members not only enjoy a more convenient experience but also earn rewards with each stay at a Radisson Hotel Group property.
The creative campaign takes a refreshing and relatable approach, departing from the traditional and predictable style of loyalty programs. It showcases how Radisson Rewards provides a fresh perspective for members to redeem their benefits. The campaign introduces four characters who encounter various challenges with conventional loyalty programs, which are resolved once they become Radisson Rewards members.
Cristina Serra, Global Senior Vice President Brand & Experience, Customer & Marketing Strategy at Radisson Hotel Group, expresses enthusiasm about the launch of “Skip to Rewards.” She sees the campaign as a significant milestone for the loyalty program, allowing them to effectively communicate the program’s advantages, such as the industry’s fastest tier progression, Member Only Rate, and the commitment to ensuring that every moment matters for members during their stays at Radisson Hotel Group. Serra is confident that the enticing range of exclusive benefits offered by Radisson Rewards will encourage even more new members to join the program and start enjoying rewards from day one.
