Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Private: DFS (China) unveils new luxury loyalty programme DFS Circle

DFS (China) unveils new luxury loyalty programme DFS Circle

0 comments #China  #DFSCircle  #NewProgramme

In two key related developments, DFS Group has introduced a new loyalty programme called DFS Circle and unveiled the luxury travel retailer’s new and official Chinese name – 迪斐世 (dí fěi shì). DFS Circle’s launch represents the first time customers have been introduced to the Chinese name, designed to convey…

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.