The new loyalty scheme that offers Aussies free meatballs and other IKEA goodies.
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GLOFrom June, IKEA Family members can collect digital reward keys through purchases and interactions with IKEA. As customer’s collections grow, they’ll be able to unlock a range of helpful rewards, such as free meals and items from the IKEA restaurant including Daim cake and the famous Swedish meatballs, product vouchers and discounts on delivery services.
IKEA is making it easy for customers to collect reward keys with no trip into the IKEA store required. Reward keys can be collected through simple interactions with IKEA such as booking and attending a planning session, making online or in store purchases, registering and attending free IKEA Family events or workshops or by simply logging into their IKEA Family account.
Kirsten Hasler, Head of Marketing for IKEA Australia says: “Taking advantage of the IKEA Family loyalty club has never been easier with reward keys – simply collect keys and choose from our selection of helpful rewards.
“With reward keys, we’re able to acknowledge our customers’ engagement and recognise their spend by offering rewards throughout the customer journey, whether that be instore, online or via the app.”
“We are proud to be known for our big blue box stores. Now reward keys give us the opportunity to make our loyalty program even more accessible to our customers – no matter how they engage with us.”
“From tasty offers across our iconic Swedish food market, to discounts across products and services, there is a reward for everyone, no matter where they are in their home furnishing journey.”
“We can’t wait to see our IKEA Family enjoy the benefits of rewards keys and get even more value every day at IKEA.”
Since its launch in Australia in 2010, the IKEA Family loyalty club has gained 3.2 million members nationwide and continues to grow exponentially with one new member joining every 74 seconds.
Customers can collect digital reward keys by making online or in store purchases, registering and attending free IKEA Family events or workshops, booking and attending a planning session, creating and saving a wish list or by simply logging into their IKEA Family account.
IKEA Family members will still have the same great instant benefits they had before, including member discounts, events, workshops and give-back projects.
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About IKEA:
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
Ingka Group:
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 374 IKEA stores in 30 countries. These IKEA stores had 839 million visits during FY19 and 2.6 billion visits to www.IKEA.com. Ingka Group operates business under the IKEA vision – to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.
