LOYALTY RESEARCH, THEORY & SURVEYS

Research by Shopify and BCG to identify key drivers for converting online shoppers into online buyers

Seller Can Directly Influence Six Major Areas of Conversion Optimization: Traffic Source, Basket Building, Checkout Experience, Payments, Customization, and Performance Customizations across the Conversion Funnel Can Have Varying Impacts, Though Shopify and BCG Find That Offering a Loyalty Program Can Increase Lower Funnel Conversion 4-6% In North America, Offering Use of…