AIRLINES & ALLIANCES

Doppelgänger (Italy) joins forces with Comarch to launch new loyalty programme for customers

Developed by Comarch, the menswear retailer's loyalty programme will engage both in-store and e-commerce customers – it will reward them with in-store events and tailored offers, in addition to more traditional discounts and prize schemes.         Italian menswear retailer Doppelgänger has partnered with Comarch to launch its first loyalty programme: engaging…