GLOBAL

Sephora prioritises customer loyalty by placing emphasis on fulfilling shoppers’ most desired preferences.

Sephora continuously updates its loyalty perks and policies to maintain the success of its program. According to Emeline Berlind, the Senior Vice President and General Manager of Loyalty at Sephora, this constant evolution is crucial in ensuring the program remains vibrant. Since its launch in 2007, Sephora's Beauty Insider program…