LOYALTY RESEARCH, THEORY & SURVEYS

Survey results find that 42% of consumers likely to cancel subscriptions if free shipping is discontinued.

A survey conducted by pymnts in collaboration with sticky.io, titled "Subscription Commerce Readiness Report: The Loyalty Factor," gathered insights from over 2,000 U.S. consumers who had retail product subscriptions. The study aimed to identify the factors that contribute to subscriber loyalty and those that lead them to unsubscribe. The findings…