LOYALTY RESEARCH, THEORY & SURVEYS

Restaurants continue to invest in and prioritise digital engagement

According to research conducted by PYMNTS, consumers are gradually increasing their engagement with restaurants' eCommerce options. Leading the way in this trend are bridge millennials, those aged between their mid-thirties and mid-forties, who are significantly outpacing other generations. The data from the survey of nearly 2,500 U.S. consumers behind PYMNTS'…