Among consumers with alcoholic beverage subscriptions, the most valued feature regarding flexibility is the ability to change the subscription frequency without having to unsubscribe first. This means they can easily switch from weekly to monthly deliveries or vice versa depending on their preferences.
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GLOPYMNTS research indicates that consumers who enroll in alcoholic beverage subscription programs may not necessarily commit to receiving their boxes on a fixed schedule. Instead, they prefer the flexibility to adjust the subscription frequency based on their current needs.
The June edition of the Subscription Commerce Readiness Report, conducted by The Loyalty Factor, surveyed over 2,000 U.S. consumers with product subscriptions in April to understand the factors influencing their subscription behavior.
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Among consumers with alcoholic beverage subscriptions, the most valued feature regarding flexibility is the ability to change the subscription frequency without having to unsubscribe first. This means they can easily switch from weekly to monthly deliveries or vice versa depending on their preferences.
The context of this data reveals that set-interval subscriptions are most effective when consumers consistently and frequently consume the product. For alcoholic beverage subscriptions, it is crucial that consumers consume roughly the same amount on a regular basis for the subscription model to work effectively.
Amid inflation, there has been an increase in alcohol consumption at home as consumers cut back on spending. According to the annual “Consumer Trend Report” by Drizly, the Uber-owned alcoholic beverage delivery service, more people are opting to stay in rather than go out, leading to a rise in home alcohol consumption. This trend makes it a favorable time for businesses operating in the alcoholic beverage delivery space.
