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Home » Articles » Private: Salesforce is driving B2B digitalization with AI

AIRLINES & ALLIANCES
Salesforce is driving B2B digitalization with AI

by GLO
written by GLO 0 comments

The increasing use of artificial intelligence (AI) is making customer interactions more dynamic and personalized. This trend is not limited to consumer-focused businesses; even B2B and commercial customers are now expecting streamlined workflows and customized experiences. Michael Affronti, the SVP and GM of Commerce Cloud at Salesforce, highlighted that B2B…

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