AI / MACHINE LEARNING

Merkle Unveils Revolutionary Generative AI Technology

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announces the launch of Merkle GenCX, a unique offering that uses the power of generative AI to deliver more impactful customer experiences. Initially developed on dentsu's enterprise-grade Azure OpenAI architecture, and within the safety of a private development environment, this new…