AI / MACHINE LEARNING

Dentsu Helps Brands Create Generative AI-Powered Customer Experiences with Salesforce

Dentsu and Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced that they are collaborating with Salesforce to offer AI expertise to marketing and commerce leaders. Merkle's generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the…