The platform is updated to offer an improved online shopping experience, including a redesigned personalized interface, as well as additional features like shopping suggestions and other enhancements.
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GLOKum & Go has successfully launched its new mobile application and the &Rewards initiative, following an initial introduction of the program earlier this summer.
The updated system includes an overhauled loyalty program accompanied by an enhanced online shopping experience. The app boasts fresh features such as a personalized interface tailored to showcase individualized information pertinent to each shopper. This includes personalized shopping suggestions and the ability to select a preferred store location.
Furthermore, the Mobile Fuel Pay feature has been enhanced, now allowing users to prepay for gasoline at predetermined amounts.
Tanner Krause, the CEO of Kum & Go, expressed pride in the team for this major product launch, the most significant since the debut of the Kum & Go app back in 2016. He emphasized that customer feedback was taken into account to create a digital customer experience aligning with app and rewards program expectations.
Under the app’s umbrella, the &Rewards initiative by Kum & Go has been revamped, offering customers greater flexibility in redeeming their accumulated points. Members of &Rewards can accumulate points and convert them into &Rewards Cash, usable for almost any in-store or in-app purchase. Additionally, they can choose to apply their points for a discount on fuel per gallon at the gas pump.
Source: Kum & Go
