AIRLINES & ALLIANCES

GLO Interview: Luigi Marandola, Visa Co-brand Head, on Visa’s global capabilities, rules of successful co-brand programs & mistakes to avoid Episode 1/3 (Full Episode)

0:00 Visa co-brand & merchant partnership development team current structure  1:46 What would be key defining factors for the launch of a co-brand program to be successful? 5:38 What were the worst strategies and biggest mistakes that you've seen? What our members should avoid at any cost? 9:00 In your experience what…