GLO FEATURED

GLO Podcast: GLO Interview with Luigi Marandola, Visa Co-brand Head, on Visa’s global capabilities, rules of successful co-brand programs & mistakes to avoid Episode 1/3

Visa co-brand & merchant partnership development team current structure • What would be key defining factors for the launch of a co-brand program to be successful? • What were the worst strategies and biggest mistakes that you've seen companies do? What our members should avoid at any cost? • In your experience what do you see working better – holding companies' co-brand cards or you are seeing some of the successful independent or coalition programs?

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Visa