DATA SOURCING / 3RD-PARTY & ZERO-PARTY DATA

Patron Points, a consumer loyalty company, sees strong results with Altria AGDC’s new P+ tobacco rewards program launch

Patron Points, a leading developer of technology solutions and provider of customizable loyalty programs, mobile apps and scan data reporting for the convenience store industry, announced today the results from the first period of Altria’s AGDC Personalization Plus (P+) program, launched on July 2nd, 2023. “It is fantastic to be…