AI / MACHINE LEARNING

McKinsey on the next frontier of customer engagement: AI-enabled customer service

McKinsey & Company's  published a report covering the fundumentals of AI-enabled customer engagement.  In the realm of business-to-consumer (B2C) enterprises, a key concern is how to effectively capture and sustain the interest of customers, especially in the face of disruptions caused by digital platforms reshaping traditional business models. This is…