AIRLINES & ALLIANCES

The Lacek Group whitepaper: Generationally Speaking – Gen Z Transforms Loyalty

A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense of self and motivations are redefining consumerism. They’re consciously setting higher expectations for brands with their values-first mindset, leading and rewriting culture as we know it, and using…