Google has introduced a series of enhancements to its autofill feature aimed at improving the online shopping experience. These updates address common concerns such as lengthy checkout processes, sharing credit card information, and limited payment methods.
(Image Source)
GLOGoogle has introduced a series of enhancements to its autofill feature aimed at improving the online shopping experience. These updates address common concerns such as lengthy checkout processes, sharing credit card information, and limited payment methods.
One significant improvement allows shoppers to view the visual representation and names of their saved cards during the checkout process. This enhancement, rolling out this month for Google Pay users in the US, UK, and Australia, facilitates easier differentiation between various card options, streamlining the checkout process.
Google is also expanding the range of payment options that can be saved in Chrome’s autofill feature. Users with an International Bank Account Number (IBAN) can now save their payment information. Additionally, users can opt for an authentication method, like a fingerprint or PIN, to be required when autofilling their IBAN.
Furthermore, Google now permits users to synchronize their saved addresses across different Google products. By the end of the year, addresses saved in Google Pay will be accessible in Chrome, providing easy access during autofill instances.
Google is dedicated to extending the availability of autofill on Chrome to new markets. Most recently, autofill was launched in Mexico, Peru, and Nigeria, bringing the total number of markets where Google offers autofill to over 180.
According to a report by PYMNTS and Checkout.com, the checkout experience plays a crucial role in building customer loyalty. 91% of consumers believe a satisfying checkout experience significantly influences their willingness to shop with a merchant again. The report also highlights that consumers expect seamless eCommerce checkouts, with nearly three-quarters using their preferred payment method in their latest online transaction.
Source: PYMNTS
read full article here
