Join GLO's WAF panel on 27/09 at 12:50 and listen to Lufthansa's Gerald Schloegl on Lufthansa's Innovation Hub and Miles & More new offer - air travellers of Lufthansa Group Airlines now can collect NFT cards via new gamification experience on Uptrip app.
(Image Source)
GLOGerald Schloegl, new Managing Director of Miles & More GmbH and also Vice President of Loyalty of the Lufthansa Group, will give insights on the latest launch from Lufthansa’s Innovation Hub and Miles & More on GLO’s WAF Loyalty panel on 27/09 at 12:50.
On August 31, 2023, Lufthansa Innovation Hub and Miles & More in collaboration with the Uptrip app launched a new CX feature allowing Lufthansa Group Airlines passengers to scan their boarding pass in the Uptrip app and exchange it for NFT trading cards. The feature is quite innovative due to the following characteristics:
-
- At the heart of Uptrip is the integration of Web3 technologies into the loyalty program, while gamification and entertainment elements make collecting cards a thrilling experience.
- Customers can store the NFTs in their very own crypto wallets.
- To provide the NFTs, Uptrip will utilize the Polygon proof-of-stake blockchain protocol.
- The collectible cards complement existing Miles & More services and can be combined into different collections.
- Complete collections can be redeemed for rewards such as airport lounge access, flight upgrades, or status and award miles. In this way, the app combines fun and attractive rewards with testing new, innovative technologies.
Kristian Weymar, Director New Business Lufthansa Innovation Hub, commented:
“Web3 is in an early stage of development. Curiosity is high. But, we also encounter questions and hesitation – which is where Uptrip hits a nerve. We make it possible for people to access this new technology.”
Christopher Siegloch, Head of Program Development Miles & More, said:
“We are delighted to see so much interest in Uptrip. Gamification elements introduce participants to Web3 technologies such as NFTs in a fun way. Furthermore, we have managed to transfer the enthusiasm for collecting that people know from trading card booklets into a digital space […] Together with our customers, we are testing and developing another exciting feature in the Miles & More universe.”
(Image Source)
(Image Source)
Source: Lufthansa
