FINANCIALS, PAYMENTS, PROPERTY & INSURANCE

Personalized Card Rewards Drive Travel Sector Loyalty

Card reward programs have emerged as a highly effective tool for fostering customer loyalty across various industries, particularly in the travel sector, which is experiencing a resurgence after enduring significant losses in recent years. This insight stems from the PYMNTS-Banyan study titled "Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive…