Dusit International has announced the expansion of its offering across more segments with the introduction of two new brands, Devarana - Dusit Retreats and Dusit Collection.
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GLOThe company is leveraging its existing portfolio of six brands to venture into new markets that were previously untouched. Devarana – Dusit Retreats will concentrate on the ultra-luxury segment, while Dusit Collection will encompass the upper upscale and luxury segments.
Devarana – Dusit Retreats, described as a reinvention of the former luxury brand Devarana, aims to expand the company’s Devarana Wellness concept by providing tailored healing experiences at exclusive locations worldwide. The brand’s inaugural property will be a transformation of an existing Dusit property in China, set to open in October 2023, with more signings expected by year-end.
Dusit Collection will function as a flexible brand applicable to unique standalone properties worldwide. It has been designed to represent a refined and personalized approach to property development, service, and guest engagement. This allows property owners to maintain their establishment’s distinctiveness without the need for rebranding or extensive renovations typically required by Dusit’s core brands. The company anticipates announcing the first official signings for Dusit Collection soon.
Dusit’s current portfolio includes 55 properties operating under Dusit Hotels and Resorts and over 230 luxury villas under Elite Havens, spread across 19 countries. They have a substantial pipeline with more than 60 Dusit Hotels and Resorts, aiming for 22 additional signings this year.
Dusit’s brand portfolio consists of:
- Devarana – Dusit Retreats – focusing on ultra-luxury.
- Dusit Collection – catering to the upper upscale and luxury segments.
- Dusit Thani – representing luxury.
- Dusit Suites – targeting upper upscale.
- dusitD2 – falling into the upscale category.
- Dusit Princess – positioned in the upper midscale segment.
- ASAI Hotels – categorized as midscale lifestyle.
- Elite Havens – specializing in luxury villa rentals.
Gilles Cretallaz, COO of Dusit International commented: “In response to the profound impact of the global pandemic, we recognised the importance of refining our brand portfolio to resonate with evolving market demands and help drive expansion in the post-pandemic world. Over the past few years, we have meticulously enhanced each of our brands to deliver additional convenience, experience, and value for our guests. Today, with the introduction of Dusit Collection and Devarana – Dusit Retreats, we are delighted to expand our offerings even further across the lodging spectrum, delivering an entire ecosystem of brands from boutique lifestyle to luxury wellness, all united by our signature Thai-inspired gracious hospitality. With this strong foundation in place, we are well-positioned to energise our future and look forward to many exciting openings to come.”
About Dusit International: Dusit Thani Public Company Limited, branded as Dusit International, is a Thai multinational hospitality company headquartered in Bangkok, Thailand. Dusit International has 36 hotels and resorts in 12 countries. Founded by Thanpuying Chanut Piyaoui in 1948, the company is now led by Suphajee Suthumpun.
