Family Dollar has recently unveiled new features in its app, set to launch next month. These enhancements include a redesigned wallet feature for easier coupon management, the ability to browse weekly ads, and locate products in real-time. Future updates, slated for early next year, will introduce in-app eCommerce and personalization functionalities. Additionally, a mobile app will be introduced for Dollar Tree brand stores.
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GLOIn-store shopping experiences are increasingly leveraging digital features, seamlessly integrating wallets, loyalty programs, and more effective inventory management.
Family Dollar has recently unveiled new features in its app, set to launch next month. These enhancements include a redesigned wallet feature for easier coupon management, the ability to browse weekly ads, and locate products in real-time. Future updates, slated for early next year, will introduce in-app eCommerce and personalization functionalities. Additionally, a mobile app will be introduced for Dollar Tree brand stores.
This shift towards seamlessly integrating digital offers and rewards within the in-store environment has been highlighted in previous PYMNTS research. A substantial 42% of grocery shoppers stated that the availability of loyalty programs with rewards would significantly influence their loyalty to particular merchants.
The importance of digital rewards and coupons in keeping consumers engaged was emphasized in the report “Big Retail’s Innovation Mandate: Convenience and Personalization,” a collaboration with ACI Worldwide. Mobile apps play a critical role in this, as 80% of merchants noted that consumers would switch to other providers if apps were not available. Furthermore, the acknowledgment by over three-quarters of merchants regarding the need for alternative payment methods, which encompasses digital wallets, underscores the pivotal role of linking apps, coupons, and payment methods.
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Dollar Tree CEO Rick Dreiling underscored ongoing efforts to enhance sales productivity and operational efficiency during a recent conference call with analysts. He emphasized the importance of growing units, transactions, and sales per square foot as fundamental aspects of retail success.
With the advent of personalization and more sophisticated search capabilities within the physical retail space, there exists the potential to fine-tune inventory management. The discount stores under the Family Dollar and Dollar Tree banners have experienced a surge in sales of private brands, with unit sales up by 4% and comparable sales increasing by 15%.
Dreiling further noted, “In the past year, we have added nearly 5 million new customers across both segments, with 2.6 million of these customers having a household income over $125,000.” This statistic underscores the broad appeal of coupons and rewards across diverse demographics.
Family Dollar is not alone in its endeavor to enhance its app. Walmart, earlier this year, revamped its mobile app and homepage, aiming to create personalized shopping experiences that seamlessly integrate digital and in-store capabilities.
Source: PYMNTS
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