LOYALTY RESEARCH, THEORY & SURVEYS

The PYMNTS Intelligence: The Influence of Subscription Models on Consumer Decision-Making

The PYMNTS Intelligence report titled "The Influence of Subscription Models on Consumer Decision-Making," developed in partnership with sticky.io, stems from a carefully balanced survey involving over 2,100 U.S. consumers. This research aims to comprehend the drivers behind various subscription-based behaviors among consumers, among other significant aspects. The findings of the…