LOYALTY RESEARCH, THEORY & SURVEYS

PYMNTS Intelligence and Banyan Report: “Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage”

Store cards, also referred to as retail cards or private-label cards, are credit cards issued by individual retailers or stores. These cards are crafted for use exclusively at the store that issues them or within a network of affiliated stores. By providing discounts, special promotions, and exclusive offers on specific…