AIRLINES & ALLIANCES

Len Covello, CTO of Engage People on Loyalty: Personalization Powers Loyalty Programs to New Levels of Customer Engagement

In its recent inteview to PYMNTS, Len Covello, CTO of Engage People, dived into discussion of how loyalty programs are adapting to align with the evolving values of consumers.  He commented that the traditional concept of loyalty, where individuals accumulate a specific currency like air miles over time and then…