Trip.com's newly released TripGenie introduces the concept of the Language User Interface, guiding users to detailed itinerary planning, personalized recommendations, and flight and hotel bookings
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Trip.comAfter a challenging period for the tourism industry, there is a renewed interest in global travel, driven by rapid technological advancements in connectivity and AI. In this dynamic digital landscape, consumers are seeking more personalized and efficient travel services to help them make well-informed decisions amid the information overload. With the latest technological developments, travel service providers are better equipped than ever to meet these demands. Trip.com continues to lead in delivering a user-friendly and hassle-free experience, offering personalized information with the help of AI-driven capabilities and innovative content marketing.
Trip.com has introduced its new offering, TripGenie, which introduces the concept of a Language User Interface. It assists users in detailed itinerary planning, personalized recommendations, and booking flights and hotels.
According to McKinsey research, generative AI has the potential to create significant value across various industries. This year, Trip.com unveiled an enhanced version of its AI travel assistant, TripGenie, which uses the Language User Interface to simplify travel planning and booking, resulting in stronger customer loyalty and satisfaction. Users engaging with TripGenie have shown higher order conversion rates and retention rates, leading to improved revenue, business growth for partners, and increased brand visibility.
In a landscape with abundant information, AI-driven features like Trip.com’s curated lists, such as Trip.Trends, Trip.Best, and Trip.Deals, use algorithms to condense real-time information for seamless travel planning. These lists are essential to the Group’s content marketing strategy, improving consumer awareness and providing relevant information and the best deals.
Another significant trend is the rise of livestreaming platforms and social media, which support user engagement and content marketing opportunities. Influencers on Trip.com’s content platforms increased by 45% year-over-year, and user-generated content rose by 34% compared to the previous year. Livestreams have proven to be a key growth driver, and the “Super World Trip” livestream series has achieved remarkable success, promoting short-haul travel and boosting tourism products in key destinations.
Customer-centricity and technological innovation are central to Trip.com Group’s efforts. Going forward, travel service providers must stay abreast of technological advancements and leverage them to enhance the customer experience. Trip.com Group plays a pivotal role in making travel accessible and convenient, providing up-to-date and curated information to facilitate the booking of the perfect trip.
About Trip.com Group: Trip.com Group is a leading global travel service provider, comprising Trip.com, Ctrip, Skyscanner, and Qunar. These platforms help travelers make informed and cost-effective bookings for travel products and services and enable partners to connect with users through a comprehensive travel-related content and transaction platform. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is known for its mission “to pursue the perfect trip for a better world.”
Source: Trip.com Group
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