LOYALTY RESEARCH, THEORY & SURVEYS

Omnichannel Shoppers Spend 1.5x More Than Single Channel Buyers, and Are 3x More Loyal Than Digital-Only Customers

The State of the Industry: The Omnichannel Grocery Shopper report, by Grocery Doppio, presents findings from a study conducted jointly by Incisiv and FMI - The Food Industry Association in partnership with Wynshop. This collaborative research focuses on current trends among omnichannel grocery shoppers. The report reveals an increasing preference for a hybrid approach amongst…