ASIA & AUSTRALASIA

Sephora is looking to expand its omnichannel presence in Thailand through the launch of LazMall and a loyalty program.

Sephora's tiered loyalty program will be availiable on LazMall and allow earn points and rewards for in-store purchases.

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Sephora

Sephora opened a first-ever flagship store in LazMall iin Thailand. The exclusive collaboration aims to redefine the future of beauty, bringing an array of top brands and exclusive products to customers’ doorsteps. 

Sephora’s tiered loyalty program will be availiable on LazMall and allow earn points and rewards for in-store purchases. 

LazMall membership program includes other global brands, such as Benefit Cosmetics, La Roche-Posay and many others. 

More about LazMall membership program here.