qiibee, the leading blockchain-based B2B marketplace for customer loyalty, facilitates a seamless connection for SMEs to join the Miles & More loyalty programme. The integration opens up broader avenues for members to earn and redeem miles.
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GLOMiles & More, loyalty programme of the Lufthansa Group, is advancing its strategy to broaden the range of its partner network. Partnering with qiibee, the leading blockchain-based B2B marketplace for customer loyalty, SMEs can now easily join the programme. For Miles & More members, this expansion grants access to a wider and more diverse range of partners, including those at a regional level, where they can earn and redeem miles throughout the entire travel chain and in everyday life with partners such as luxury fashion platform Fashionette.de, VIP Hospitality marketplace Daimani Group, and Swiss-based digital asset wallet, Swiss Fortress.
Effortless integration thanks to blockchain technology
qiibee will create customized and appealing marketing packages for SMEs within the Miles & More programme. Through their platform, prospective enterprises can effortlessly initiate a collaboration. As qiibee’s marketplace is built on the qiibee rewards chain, loyalty rewards generated through these partnerships benefit from decentralized validation and storage. Compared to traditional loyalty-reward programs, this technological integration removes the reconciliation costs between partners, generating enhanced connection between enterprise and customer. Further to the enhanced exchangeability offered by a singular decentralized loyalty ecosystem, qiibee will oversee the contractual, commercial, technical and promotional management of these partnerships.
More partners that will connect seamlessly with Miles & More through qiibee’s marketplace are speciality Tanzanian coffee house Edelweiss Coffee, Zürich’s largest furniture store and online retailer Schubiger Möbel, crowd-investing platform Conda.ch, and successful family-run eyewear sellers Brillen.de. In the future, qiibee will focus on expanding their ecosystem by onboarding more partners and launching a Shopify plug-in for SMEs to connect with Miles & More without requiring an integration, enhancing accessibility to qiibee’s offerings.
Johann-Philipp Bruns, Managing Director of Miles & More GmbH and responsible for Retail & Sales said, “The partnership is a win-win situation for everyone. We are expanding our partner network with exciting and diverse enterprises. These in turn gain access to our members and thus to a further, demanding target group in the premium segment, which they will reward for their loyalty in future. By incorporating local partners, the programme becomes even more relevant in everyday life and offers our members even more opportunities to earn and redeem award miles.“
Gabriele Giancola, co-founder and CEO at qiibee said “The qiibee blockchain is 100% focused on the needs of the loyalty market, featuring instantaneous, low-cost transactions, and full control over data privacy. We are proud to present this unique offering to our initial partners and excited to scale future collaborations between numerous new partners and Miles & More. This will position our technology further as the industry standard for Web3 loyalty partnerships.”
Anja Rodionova, Head of Marketing at fashionette, said: “As part of the Miles & More network of partners, we’re delighted to now reach Lufthansa passengers and potential customers. Fashionette, just like Lufthansa, attaches a great value to high quality and excellent customer experience. Hence we are confident, that this cooperation is a perfect match. Besides that, qiibee makes the integration of Miles & More incredibly convenient for us, which made it a simple decision for us to participate in the collaboration.”
Further information at: www.qiibee.com/partners/miles-and-more.
About qiibee
qiibee offers the leading blockchain-based B2B rewards marketplace with instant access to world-renowned brands, thousands of rewards, crypto, NFTs and millions of new members. Loyalty programs connecting with the qiibee marketplace benefit from partner integration in one click, zero reconciliation costs and increased security, while boosting customer engagement and new member acquisition. Backed by leading VCs, strategic and angel investors with expertise in loyalty and Web3, qiibee’s mission is to unlock the purchasing power of the billion dollar rewards economy by making all rewards exchangeable and liquid.
For more information, visit: https://www.qiibee.com/press/
About Miles & More
Miles & More is the loyalty programme of the Lufthansa Group. 30 years of experience and cooperation with around 200 partner companies worldwide make Miles & More GmbH, the Frankfurt am Main-based operator of the programme, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, the programme’s partners benefit from access to a discerning target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company as a wholly-owned subsidiary of Deutsche Lufthansa AG since September 2014. The managing directors are Gerad Schlögl and Johann-Philipp Bruns. The company has developed into a strong brand in a wide range of areas – from award business and programme operations, to status management, to sales & retail and financial services.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.9 trillion award miles in a wide variety of areas of life – from flying to finance to shopping. With the flight award as the most coveted award, the Worldshop and more than 150 non-aviation partners, Miles & More is strongly positioned along the entire travel chain.
Privileges for frequent flyers add value to the loyalty programme. The status rewards loyalty to the Lufthansa Group, co-issuing airline partners and Star Alliance airlines with points. As part of an exclusive community, the travel experience becomes even more pleasant with special status privileges.
Miles & More GmbH also operates eight Worldshop stores with more than 870 square metres of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg, Düsseldorf and Vienna airports. The online shop worldshop.eu entices customers with more than 5,800 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More credit card also enables members to earn award miles easily in their everyday lives.
Find out more at miles-and-more.company and www.miles-and-more.com/presse.
SOURCE Miles & More
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