Latest Optimove report in which consumers reveal surprising answers about how AI is used to market to them: customer perceptions of AI, tips on how to best use AI to enhance the consumer experience and increase customer lifetime value (CLV). This report delves into critical issues such as consumer trust, personalization, privacy, the impact on decision-making and more.
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GLOLatest Optimove report in which consumers reveal surprising answers about how AI is used to market to them: customer perceptions of AI, tips on how to best use AI to enhance the consumer experience and increase customer lifetime value (CLV). This report delves into critical issues such as consumer trust, personalization, privacy, the impact on decision-making and more.
Key takeaways:
- 55% have positive feelings toward companies employing AI in marketing.
- 26% of respondents have “very positive” feelings, appreciating AI’s tailored marketing.
- 63% believe they can identify AI-driven marketing technology.
- AI personalization in marketing is viewed positively by 51% of respondents, with 27% describing it as “very positive.”
- 24% find AI personalization “somewhat positive” but acknowledge occasional inaccuracies.
- Trust in brands using AI in marketing is observed in 49% of consumers, with 27% “strongly trusting” such brands.
- 46% report making purchases influenced by AI recommendations, while 34% are uncertain about AI’s impact on their buying decisions.
- Data privacy is the top concern for 34% of respondents, with 19% feeling recommendations are “over-personalized.” Fifteen (15%) of respondents express no concerns about AI in marketing.
Source: Optimove
