FINANCIAL RESULTS / TRAFFIC RESULTS/ M&A

Global Hotel Alliance reports record 2023 and positive outlook for 2024 with further growth expected

UAE-headquartered Global Hotel Alliance, the world’s alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported record 2023 results, with every key performance metric hitting an all-time high. Total room revenue of the GHA DISCOVERY loyalty programme, shared by all brands and their collective 800 hotels, reached…