AI / MACHINE LEARNING

Starbucks employs AI-driven personalized rewards to increase customer visit frequency and transaction amounts.

Starbucks is leveraging its artificial intelligence (AI) and data-driven initiatives to bolster the effectiveness of its rewards program, aiming to incentivize customers to increase spending and frequency of visits. In a conference call accompanying the release of Starbucks' first-quarter fiscal 2024 earnings report, CEO Laxman Narasimhan provided insights into the…