To provide customized, multi-channel experiences worldwide using integrated WhatsApp and SMS functionalities seamlessly.
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GLOMoEngage, a leading customer Engagement Platform driven by insights, has announced an expansion of its strategic collaboration with Kaleyra to facilitate highly personalized omnichannel experiences and global customer engagement using channels like WhatsApp and SMS. Kaleyra is an integral part of MoEngage’s Catalyst Partner program, which aims to assist brands in scaling rapidly.
This collaboration aims to revolutionize how businesses interact with customers, empowering enterprises to create relevant and personalized engagement, ultimately fostering loyalty and driving revenue.
Furthermore, this partnership will allow brands to leverage Kaleyra’s capabilities as a WhatsApp Business Solution Provider (BSP) through MoEngage’s insights-driven engagement platform. This technology platform simplifies the process of launching highly personalized WhatsApp campaigns at scale, addressing a common challenge faced by many consumer brands. Through precise segmentation and engagement, customer satisfaction is enhanced, leading to improved conversion rates across all channels, including in-person interactions.
Additionally, brands can analyze campaign performance, extract valuable insights, and refine strategies for optimal outcomes. By leveraging AI-enabled technologies, conversational channels like WhatsApp can engage customers meaningfully in a relevant manner and optimize based on actionable insights to drive business growth.
Sandesh Sarang, MD – APAC & MEA at Kaleyra, expressed excitement about the integration, emphasizing its potential to create new opportunities for enterprises to connect with their customers via WhatsApp. He emphasized the belief in the combined teams’ power to deliver value to enterprises globally.
Sanjay Kupae, Head Alliances and Partnerships at MoEngage, highlighted the potent combination of Kaleyra’s robust capabilities as a trusted CPaaS and MoEngage’s AI-powered, insights-led engagement platform. This synergy, he noted, empowers enterprises across industries and geographies to bridge the gap between themselves and their customers. It not only opens up new avenues for business growth but also fosters a community of brand loyalists impressed by the personalized engagement across channels.
About Kaleyra, Inc.
Kaleyra, Inc., established in 1999 and acquired by Tata Communication in 2023, is a globally recognized communications platform serving various industries worldwide. As a Trusted Communication Platform as a Service (CPaaS), Kaleyra provides omnichannel communication services, securely powering billions of messages monthly with over 1,600 operator connections in 190+ countries.
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands. It empowers marketers and product owners with insights into customer behavior and enables them to engage customers across various channels. With offices in 13 countries, MoEngage serves consumer brands in 59 countries, backed by several notable investors.
For more information, visit www.moengage.com and https://www.kaleyra.com/.
